RCOM Mumbai Fight

Mumbai, Jan 4 Anil Ambani-led Reliance Communications on Sunday announced the launch of its GSM services in Mumbai.

This follows the launch of its countrywide GSM services, across 11,000 towns, on December 30, 2009.

Along with the Mumbai launch, R-Com also announced a Customer Experience Programme that offers up to 100 per cent savings to sub-Rs 300 ARPU mobile customers in the city of Mumbai at a one-time subscription charge (including GSM SIM) of Rs 25, said a press release issued by the company.

According to the plan, customers will get Rs 900 minutes of talk time on local calls and SMS to any network that can be accrued by Reliance Mobile GSM customers in daily tranches of Rs 10 spread over 90 days.

In addition, customers choosing the CEP can make unlimited calls between 11 pm to 6am to any Reliance numbers in Mumbai, Maharashtra and Goa. The sub-Rs 300 ARPU segment is the largest and fastest segment of mobile subscribes in the country, said the press release.

The release also quoted Mr Dinesh Gulati Regional Head (West), Reliance Communications, as saying, “The Customer Experience Programme, Reliance Mobile GSM’s first offering, is in line with Reliance Communications’ Philosophy of making world-class telephony services accessible and affordable to the masses.”